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The loss came after Innocent, which sold a minority stake to Coca-Cola in April this year, made a pre-tax profit of £10.1m in 2007. Full Article at The Telegraph
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The agency will now handle all media planning and buying for Innocent's product range in the UK, which includes its smoothie and drinks lines, as well as Squeezies and Veg Pots. Vizeum also works for Coca-Cola GB, which has a minority stake in Innocent. Full Article at Brand Republic
