The Independent logo The Independent 3 weeks ago

Your mission: bring the world to life with a pint of Guinness

This is the story of the making of the most anticipated advertising campaign of the year. It involved a trip to the other side of the earth and a brief to simulate the creation of the world. In a 90-second film. Full Article at The Independent

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  1. WELLINGTON, NEW ZEALAND - DECEMBER 02:  Kamarn Akmal of Pakistan keeps wicket during a Pakistan nets session at Westpac Stadium on December 2, 2009 in Wellington, New Zealand.
  2. JEREZ DE LA FRONTERA, SPAIN - DECEMBER 01:  Brendon Hartley of New Zealand and team Toro Rosso  in action at the Circuito De Jerez on December 1, 2009 in Jerez de la Frontera, Spain.
  3. WINDSOR, ENGLAND - DECEMBER 01: Chef Peter Gordon with his New Zealand Order of Merit, which he received from The Queen at an investiture ceremony, at Windsor Castle December 1, 2009 in Windsor, England.
  4. New Zealand All Blacks rugby players leave at the end of their visit to the Beccaria juvenile prison in Milan December 1, 2009.
  5. RICHMOND UPON THAMES, ENGLAND - DECEMBER 01: Joe Rokocoko of New Zealand and the Barbarians poses for a portrait on December 1, 2009 in Richmond upon Thames, England.
  6. PORT-OF-SPAIN, TRINIDAD AND TOBAGO - NOVEMBER 29: Commonwealth Leadders Dato Razak of Malaysia, Sir Michael Somare of Papua New Guinea, Commonwealth Secretary Kamalesh Sharma, Patrick Manning of Trinidad and Tobago, Jacob Zuma of South Africa and John Key of New Zealand during the final press con...
  7. MELBOURNE, AUSTRALIA - NOVEMBER 29:  Leighton Minnell and Kellie Minnell of New Zealand compete in their boat Hummertime during the 2009 World Jetsprint Championships at the Melton Motorsports Complex on November 29, 2009 in Melbourne, Australia.
  8. MARSEILLE, FRANCE - NOVEMBER 28:  Richie McCaw the New Zealand captain lifts the Dave Gallaher trophy after his side's 39-12 victory during the international match against France at the Stade Velodrome on November 28, 2009 in Marseille, France.
  9. NEW YORK - DECEMBER 01:  Channel Islands (Red) Surfboard on display in honor of World AIDS Day December 1, 2009 in New York City. (RED) opened a pop-up store in New York which features the latest holiday items from (RED) partners.

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