The Independent logo The Independent 3 weeks ago

Your mission: bring the world to life with a pint of Guinness

This is the story of the making of the most anticipated advertising campaign of the year. It involved a trip to the other side of the earth and a brief to simulate the creation of the world. In a 90-second film. Full Article at The Independent

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  1. New Zealand All Blacks rugby players leave at the end of their visit to the Beccaria juvenile prison in Milan December 1, 2009.
  2. JEREZ DE LA FRONTERA, SPAIN - DECEMBER 01:  Brendon Hartley of New Zealand and Toro Rosso and  in action at the Circuito De Jerez on December 1, 2009 in Jerez de la Frontera, Spain.
  3. RICHMOND UPON THAMES, ENGLAND - DECEMBER 01: Joe Rokocoko of New Zealand and the Barbarians poses for a portrait on December 1, 2009 in Richmond upon Thames, England.
  4. PORT-OF-SPAIN, TRINIDAD AND TOBAGO - NOVEMBER 29: New Zealand Prime Minister John Key (R) talks with South African Prime Minister Jacob Zuma during the final press conference on the third day of the Commonwealth Heads of Government Meeting (CHOGM) at the Hyatt Hotel on November 29, 2009 in Port-o...
  5. MELBOURNE, AUSTRALIA - NOVEMBER 29:  Leighton Minnell and Kellie Minnell of New Zealand compete in their boat Hummertime during the 2009 World Jetsprint Championships at the Melton Motorsports Complex on November 29, 2009 in Melbourne, Australia.
  6. MARSEILLE, FRANCE - NOVEMBER 28:  Sitiveni Sivivatu (l) of New Zealand gets a grip of the shorts of David Marty during the France v New Zealand International match at the Stade Velodrome on November 28, 2009 in Marseille, France.
  7. Richard Fain, chairman and CEO of Royal Caribbean Cruises Ltd, rides a boogie board in a FlowRider pool which simulates surfing aboard Oasis of the Seas in Fort Lauderdale, Florida November 20, 2009.
  8. PORTHCAWL, UNITED KINGDOM - NOVEMBER 22:  A surfer tries to paddle out as waves batter the harbour wall on November 22, 2009 in Porthcawl, Wales.
  9. PORT EVERGLADES, FL - NOVEMBER 20:  People enjoy the surfing on board the cruise ship Oasis of the Seas on November 20, 2009 in Port Everglades, Florida. Oasis of the Seas is the world's biggest and newest cruise ship.

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