CNET logo CNET 9 months ago

Apple's 'Brick' manufacturing rumors--not so revolutionary?

Featured links from the CNET Blog Network Apple's "Brick" manufacturing rumors--not so revolutionary?--Rumors are buzzing that Apple has been working on a manufacturing process involving lasers and waterjets and solid blocks of aluminum for the upcoming... Full Article at CNET

Related Quotes

  1. Given the complexity of the components that need to get tightly mounted inside a laptop casing, and the number of ports and so on that need to be exposed to the outside, it's unlikely that it will literally be a hollowed out block of aluminum ... And even if it was, it would not particularly help much w...
    SOURCE: MacDailyNews 9 months ago
  2. Having said that, and not discounting Apple's ability to go beyond the bounds of what others pull off, going by the 9to5mac article there isn't necessarily anything very revolutionary being described.
    SOURCE: MacDailyNews 9 months ago
  3. We have some investments in front of us that I can't discuss with you today, where we are going to be delivering state of the art new products that our competitors just aren't going to be able to match and as a result, I would see gross margins being about 30%, and that's all I can tell you at this poin...
    SOURCE: The Mac Observer 9 months ago
  4. The hype around this company can be pretty extreme at times.
    SOURCE: Malaysia Sun 9 months ago
  5. Less touch times, fewer parts, lighter materials -- it's all goodness ... One of the things that's intrigued me with aluminum is that it's heat-dissipating. If the heat were to be channeled through the notebook case itself, that's pretty cool. If the case ends up being a heat sink of some sort, that to ...
    SOURCE: Malaysia Sun 9 months ago
  6. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade
    SOURCE: The Mac Observer 9 months ago
  7. Maybe one of their Asian suppliers is using this technology.
    SOURCE: Malaysia Sun 9 months ago
  8. I'm not an expert on aluminum manufacturing processes
    SOURCE: Malaysia Sun 9 months ago
  9. but I did enough checking to know there are industrial technologies for airplane manufacturers that involve laser-cutting for aluminum. There are pros and cons; there's tricky stuff about swirls and shockwaves and turbulence flow. It's a fairly sophisticated technology, and it's real. That seems to be c...
    SOURCE: Malaysia Sun 9 months ago

Related Photos

  1. Reuters Pictures 2 weeks ago
    Steve Jobs, Apple Inc.'s Chief Executive Officer, introduces the new MacBook's aluminum laptop enclosure at a news conference in this file photo ta...

    Steve Jobs, Apple Inc.'s Chief Executive Officer, introduces the new MacBook's aluminum laptop enclosure at a news conference in this file photo ta... View Photo »

  2. AP Photo logo AP Photo 2 weeks ago
    FILE - In this Oct. 14, 2008 file photo, Apple Inc. CEO Steve Jobs smiles during a product announcement at Apple headquarters in Cupertino, Calif.

    FILE - In this Oct. 14, 2008 file photo, Apple Inc. CEO Steve Jobs smiles during a product announcement at Apple headquarters in Cupertino, Calif. View Photo »

  3. Reuters Pictures 2 weeks ago
    The Apple iPhone 3GS is shown at the company's retail store in San Francisco, California June 19, 2009.

    The Apple iPhone 3GS is shown at the company's retail store in San Francisco, California June 19, 2009. View Photo »

  4. Reuters Pictures 2 weeks ago
    A customer looks at the Apple iPhone 3GS featuring the Word Fu application at the company's retail store in San Francisco, California June 19, 2009.

    A customer looks at the Apple iPhone 3GS featuring the Word Fu application at the company's retail store in San Francisco, California June 19, 2009. View Photo »

  5. Reuters Pictures 2 weeks ago
    Customers wait in line to purchase the Apple iPhone 3GS at the company's retail store in San Francisco, California June 19, 2009.

    Customers wait in line to purchase the Apple iPhone 3GS at the company's retail store in San Francisco, California June 19, 2009. View Photo »

  6. Reuters Pictures 2 weeks ago
    Adam Jackson (C) displays his Apple iPhone 3GS after becoming the first customer to purchase the product at the company's retail store in San Franc...

    Adam Jackson (C) displays his Apple iPhone 3GS after becoming the first customer to purchase the product at the company's retail store in San Franc... View Photo »

  7. AP Photo logo AP Photo 2 weeks ago
    FILE - In this June 19, 2009 file photo, a shop worker holds the new Apple iPhone 3GS in Barcelona, Spain.

    FILE - In this June 19, 2009 file photo, a shop worker holds the new Apple iPhone 3GS in Barcelona, Spain. View Photo »

  8. AP Photo logo AP Photo 2 weeks ago
    FILE - In this June 19, 2009 file photo, customers get assistance while purchasing the new Apple iPhone 3G S at the Apple store in San Francisco.

    FILE - In this June 19, 2009 file photo, customers get assistance while purchasing the new Apple iPhone 3G S at the Apple store in San Francisco. View Photo »

  9. AP Photo logo AP Photo 2 weeks ago
    In this product image provided by Apple Inc. , the iPhone 3GS is shown.

    In this product image provided by Apple Inc. , the iPhone 3GS is shown. View Photo »