Apple's 'Brick' manufacturing rumors--not so revolutionary?

CNET 14 months ago

Apple's 'Brick' manufacturing rumors--not so revolutionary?

Featured links from the CNET Blog Network Apple's "Brick" manufacturing rumors--not so revolutionary?--Rumors are buzzing that Apple has been working on a manufacturing process involving lasers and waterjets and solid blocks of aluminum for the upcoming... Full Article at CNET

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Given the complexity of the components that need to get tightly mounted inside a laptop casing, and the number of ports and so on that need to be exposed to the outside, it's unlikely that it will literally be a hollowed out block of aluminum ... And even if it was, it would not particularly help much w...
SOURCE: MacDailyNews 14 months ago
Having said that, and not discounting Apple's ability to go beyond the bounds of what others pull off, going by the 9to5mac article there isn't necessarily anything very revolutionary being described.
SOURCE: MacDailyNews 14 months ago
We have some investments in front of us that I can't discuss with you today, where we are going to be delivering state of the art new products that our competitors just aren't going to be able to match and as a result, I would see gross margins being about 30%, and that's all I can tell you at this poin...
SOURCE: The Mac Observer 14 months ago
The hype around this company can be pretty extreme at times.
SOURCE: TechNewsWorld 14 months ago
Less touch times, fewer parts, lighter materials -- it's all goodness ... One of the things that's intrigued me with aluminum is that it's heat-dissipating. If the heat were to be channeled through the notebook case itself, that's pretty cool. If the case ends up being a heat sink of some sort, that to ...
SOURCE: TechNewsWorld 14 months ago
It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade
SOURCE: The Mac Observer 14 months ago
Maybe one of their Asian suppliers is using this technology.
SOURCE: TechNewsWorld 14 months ago
I'm not an expert on aluminum manufacturing processes
SOURCE: TechNewsWorld 14 months ago
but I did enough checking to know there are industrial technologies for airplane manufacturers that involve laser-cutting for aluminum. There are pros and cons; there's tricky stuff about swirls and shockwaves and turbulence flow. It's a fairly sophisticated technology, and it's real. That seems to be c...
SOURCE: TechNewsWorld 14 months ago