Jezebel logo Jezebel 1 month ago

Why Is Marketing To Female Gamers Considered Challenging? [Where The Girls Are]

Copy this whole post to another site I've written about this before, in most directly for the online magazine Cerise. Full Article at Jezebel

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  1. Paul Wedgwood, CEO of Splash Damage and game director on Brink, isn't a big fan of marketing spiel. He's talking about the game's fluid movement mechanic when he sighs: “It's called SMART – smooth movement across random terrain. Full Article at Games Radar

  2. On top of acquiring Defense of the Ancients developer IceFrog, Valve has also announced that it's spending $25 million on advertising Left 4 Dead 2. Full Article at GameSpy

  3. Valve, creators of best-selling game franchises (such as Half-Life and Counter-Strike) and leading technologies (such as Steam and Source), today announced a $25 Mil consumer advertising plan for its upcoming action thriller, Left 4 Dead 2 (L4D2). " Full Article at TeamXBox

  4. Oct 05, 2009 at 11:10 AM - - 3 Comments So much for the boycott - pre-orders are up 300% on the original, and so is the marketing spend, which is now pegged at a whopping $25 million: "Based on the strength of pre-orders, Left 4 Dead 2 will be the... Full Article at Voodoo Extreme

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  1. In this undated screen grab from the video game "Left 4 Dead 2" provided by Electronic Arts, the survivors defend themselves against a horde of attacking zombies.
  2. Will Wright, creator of computer game hits such as SimCity and The Sims, is developing a new life simulation game called SPORE at the Electronic Arts office in Emeryville, California, on March 24, 2008.
  3. CULVER CITY, CA - DECEMBER 14:  Game designer Will Wright arrives at Spike TV's 2008 'Video Game Awards' held at Sony Pictures' Studios on December 14, 2008 in Culver City, California.
  4. CULVER CITY, CA - DECEMBER 14:  Game designer Will Wright accepts the Gamer God award onstage at Spike TV's 2008 'Video Game Awards' held at Sony Pictures' Studios on December 14, 2008 in Culver City, California.

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