Paul Wedgwood, CEO of Splash Damage and game director on Brink, isn't a big fan of marketing spiel. He's talking about the game's fluid movement mechanic when he sighs: “It's called SMART – smooth movement across random terrain.
Full Article at Games Radar
On top of acquiring Defense of the Ancients developer IceFrog, Valve has also announced that it's spending $25 million on advertising Left 4 Dead 2.
Full Article at GameSpy
Valve, creators of best-selling game franchises (such as Half-Life and Counter-Strike) and leading technologies (such as Steam and Source), today announced a $25 Mil consumer advertising plan for its upcoming action thriller, Left 4 Dead 2 (L4D2). "
Full Article at TeamXBox
Oct 05, 2009 at 11:10 AM - - 3 Comments So much for the boycott - pre-orders are up 300% on the original, and so is the marketing spend, which is now pegged at a whopping $25 million: "Based on the strength of pre-orders, Left 4 Dead 2 will be the...
Full Article at Voodoo Extreme
We built Daylife.com using our SmartMedia Services platform, which can give you thousands of content-rich, advertiser-friendly pages (like this one) on any topic and with full editorial control. Learn More »