When people think about the traditional newswire service, they likely conjure visions of old teletype machines spitting out the latest datelines from parts unknown as anxious editors hover to see what should be included on tomorrow’s front pages. Times have changed, though contemporary wire services aren’t so different from the days of teletype. But not for long.
The wire services of tomorrow won’t be syndicating just media like traditional wire services, but code, features and even the means of monetizing the content. There are several factors at work driving this move to the new newswire, as indicated in this diagram:
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Content marketing: you know you have to do it, and you know how painful it can be. Luckily, resident content marketing whiz (and Daylife CMO) Derek Gordon has written a handy eBook full of pro tips, thoughtful advice, and useful data on how you can turn your daily content marketing grind into a successful, traffic-generating delight.
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About a year ago, the content mill, Demand Media was conducting its IPO. Many critics of its approach to generating content – which was based on gaming Google’s search algorithm to gain top spots in search results pages to drive clicks on its often less-than-authoritative content – were demanding action from the search engines to change their ranking criteria.
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Before Super Bowl XLVI could conduct the coin toss to officially start the game on Sunday, most of the ads that would air during its broadcast on NBC were already available on YouTube.
Savvy brand marketers know that buying a $3.5 million spot on what was the most-watch television event in history is just the beginning. And they know that once an ad is developed, the opportunity to make the most of the content is too great to ignore.
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Our Content Cloud got a little more full recently as we welcomed the Canadian Press as one of our newest content partners. Images from their photographers are now flowing into the system and can be accessed via the Publisher Suite.
Canadian Press has been a trusted news leader for over 90 years, and we’re very glad to have them aboard and helping us offer more and better content to our clients.
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Our friends at the Communication Initiative Network are helping the global fight against polio with Daylife Content Apps, specifically the slideshow gallery. They aren’t using it just for photos though – they’ve embedded an entire presentation in the app, rich with data and images.
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Lewis DVorkin at Forbes posted a great piece this morning on the nature – and future – of the page view as the key metric in digital publishing. His insights on what he calls (and I agree) the “tyranny” of the page view are worth reading, as are his thoughts on how we’ll all be able to move past it to more organic, accurate measurements.
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By Upendra Shardanand
Here are a few predictions for the digital publishing and media industries for 2012:
The Internet Will Become Hyper Personalized
The massive maze of information known as the Internet will one day have its own apocalypse and be reborn as a new source of customized information similar to what we know as Apps today–essentially, your own highly personal internet. 2012 will be a decisive year in the move toward the personal Internet. This personalized Internet will allow users to create their own seamlessly integrated collection of education, information, entertainment, social environments and commerce experiences within a diverse range of hardware to be consumed however they choose, wherever they choose, whenever they choose. Guiding these experiences will Siri-like assistants and semantic algorithms that ensure only the right sorts of content is reaching any given user as it’s needed.
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Yemeni female anti-government protesters, 10/28/11
Al Jazeera has put the Publisher Suite’s widescreen gallery app to beautiful use in their feature In Pictures: Al Jazeera’s top 10 of 2011
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Scoble has an intriguing post up today about the unconscious urge of consumers to make “safe” tech purchases, where “safe” is defined as “decisions that won’t make me look dumb”.
At Daylife we’re seeing firsthand the trend of publishers and content marketers adopting cloud services, in the process making technology decisions previously reserved for their IT departments. Now, we have a LOT of happy clients and if there’s any internal friction caused by this evolution, we aren’t privy to it. (Though there are good reasons to think that IT might lament all the sunk costs they may now have to write off, even as the advantages to their firms ultimately outweigh the losses.)
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