BlueGlass is one of the best marketing conferences there is. It’s a small and intimate (125 attendees…only) gathering of content marketing thought leaders. Marketo’s Jason Miller was there and he brings to us 10 better-than-average insights on how we can all do a better job (even the familiar items in this list come with a little more meat than you might expect):
Congratulations to our client Buzzfeed for winning a Digiday Publishing Award for “Most Disruptive Publishing Technology”. They’re doing a lot of innovative work – we’re proud to be part of it and it’s hugely gratifying to see them rewarded. Cheers, guys!
Consider, if it won’t cause too much distress, the CMS: every publisher’s least favorite tool for doing the most important work of their lives.
It’s become a bit of an industry joke that every publisher and marketer is “upgrading [our] CMS in the next 3 months”. This is no surprise given how quickly digital publishing moves and how often our needs, workflows, and feature requirements can change. The benefits of moving to a CMS that properly fits the work you do are legion, and so are the challenges.
But if you’re a Daylife customer (or are thinking of becoming one), you can cross off at least one line item on the “Challenges” list: Daylife is and always will be platform-agnostic.
Stylecaster blew us away a little bit with their amazing efficiency as a team. We went from phone call to full-on Smart Galleries implementation and deployment in under a week – that included our Gallery API, template integration, training, the works.
Sky News has launched this new, Daylife-powered feature
Our client Sky News has gone live with an impressive new feature built from the Daylife platform: journalist pages. These pages draw from the massive power of the Daylife Content Cloud to automatically pull together all the content related to journalists, including articles, blog posts, Tweets, images, video, and more, all with Daylife’s layers of intelligent metadata added.
Some days there’s just too much creative work to do
Our clients often tell us there just aren’t enough hours in the day to do all the creative work they’d like to. It’s especially hard to take full advantage of the great Getty Images wire photo service they’re already paying for. To make all the galleries they’d like to in a day just isn’t possible with available resources.
Today we announced the integration of our Daylife Publisher Suite with WordPress, the preferred CMS for millions of online publishers worldwide. Daylife is part of an inaugural Featured Partner Program for WordPress.com’s VIP SaaS hosting platform. Through this program, we’ve been able to seamlessly enable our Publisher Suite features for large-scale sites on WordPress.com.
[Updated 2/28 to add more client galleries] Last night’s Academy Awards (news | photos) were a bonanza of content for publishers. Our clients put special focus on galleries, sifting through the wire images as they entered the Daylife Publisher Suite and prepping an impressive array of image galleries for their audiences.
Digiday ran a piece this week on the growing trend of publishers and content syndicators – including heavy-hitters like the New York Times, the Guardian, and USA Today – adding significant value by “API-izing” their content. They’re starting to see the monetization and partnership potential, and realizing that this is a great way to get more mileage from catalog content that traditionally gathers dust within archives.
When people think about the traditional newswire service, they likely conjure visions of old teletype machines spitting out the latest datelines from parts unknown as anxious editors hover to see what should be included on tomorrow’s front pages. Times have changed, though contemporary wire services aren’t so different from the days of teletype. But not for long.
The wire services of tomorrow won’t be syndicating just media like traditional wire services, but code, features and even the means of monetizing the content. There are several factors at work driving this move to the new newswire, as indicated in this diagram: