You know you need to get deeper into content marketing, but it can be a huge challenge to find the right approach and rhythm. Daylife CMO Derek Gordon has helped brands like Thomson-Reuters, Technorati, and Yield Software win with content marketing, and in this eBook he lays out simple, practical, effective strategies for launching and maintaining your own durable, successful content marketing plan.
You’ll learn how to:
• Tap into the right tech tools and workflows for content creation
• Find inspiration to create when you need it
• Get more life out of content you’ve already published
• Put audio, video, photography, and other assets to better use
• Tap into and create movements around your brand
…and a whole lot more.