Now you can create ad units that are highly contextual, constantly updating and feature quality topical content—all without breaking a sweat.

The Daylife Publisher Suite API enables you to draw high-quality content from the Daylife Content Cloud, which can include your own sources of media or fresh content from the best sites all over the Web, into any IAB-standard ad unit.

We call them Smart Ads.

You’ll love them because these units stand out from the crowd by including constantly-updating, relevant media that relates to the editorial on the page on which the ad unit is displayed or any related subject matter you may choose.

You get maximum flexibility to brand and design the ad according to your guidelines while retaining complete editorial control over the content that flows into each ad unit, no matter where they may be deployed. Once your ad units are designed, simply deploy them by whatever means you currently use – they serve just like any other ad unit.

Benefits

  • Complete design flexibility.
  • Full editorial control over content flowing into each ad unit.
  • Increased click-through rates.
  • Improved brand engagement.
  • Light-weight and served like any other IAB-standard ad unit

Case Study

SUBJECT:  THOMSON REUTERS

Thomson Reuters was launching a major marketing initiative – The Knowledge Effect – and needed to populate a new blog site, a specialty microsite, interactive digital display ads and the corporate website with high-quality, relevant, constantly updating media. (The screen shot at right features the Thomson Reuters Smart Ad as it ran in The Economist.)

SOLUTION

The Daylife Content Cloud enabled Thomson Reuters to aggregate media from across their many subsidiary companies, including Reuters.com and Thomson Reuters Financial. They used the Publisher Suite API to power dynamic digital display ads, populating ads with content relevant to the page it was displayed on. The Daylife Publisher Suite also enabled marketing professionals to curate that content into beautifully pre-formatted Publisher Suite Content Apps that they used to fill out whole websites and blogs.

OUTCOMES

  • A doubling of CTR on dynamic ads as compared to traditional display ads
  • A one thousand percent increase in traffic to the blog site
  • Fast deploy of promotional microsites and blog in the a fraction of the time