Daylife clients put our simply amazing cloud publishing solutions to work in ways that both surprise and delight. We hope you find these as inspiring as we do! The newest use cases are on top.
Photo Galleries: Touch/Mobile
Client Example: Toronto Star
Toronto Star was able to very rapidly spin up a topical gallery and deploy it as part of a major promotion the next day. more >>
Microsites
Client Example: Forbes
Fast Deploy of Specialty Sites
Both publishers and brand marketers use the Daylife Publisher Suite Apps and API to create interactive and engaging microsites. These sites are often built on alternative CMS’ to enable the fast deployment of a specialty site designed to drive traffic into a main website.
In this example, Forbes.com created a microsite for its popular 100 list of wealthiest Americans. Curatorial controls ensure the right constantly-updating content is aggregated from all the right sources throughout the day, every day.
Event Portals
Client Example: Toronto Star
Aggregate Breaking or Major News
Publishers of all sizes use the Daylife Publisher Suite Apps and API to rapidly create event portals in the instance of fast-breaking news, while others carefully plan for major upcoming events by creating more elaborate portals.
Whether creating a destination to aggregate everything about the Olympics or (in the case above) the Royal Wedding or an upcoming election, Daylife Publisher Suite provides all the tools and on-demand media editors require to get a portal up and running in no time.
Editors can set curatorial controls to ensure the right constantly-updating content is aggregated from all the right sources throughout the day, every day.
Topic Pages
Client: Us Magazine
Instant-on, SEO-Rich Topical Pages
Publishers rely on the Daylife Publisher Suite API to create up to hundreds of thousands of SEO-rich topics pages. While some publishers choose to focus on a narrow range of topics within a particular subject matter (entertainment for instance, above), others elect to implement the broad range of topics Daylife can deliver “off-the-shelf”.
These pages can include a publishers own, proprietary media, content from thousands of quality sources from all over the Web, a publisher’s subscription or syndicated media, and curated social media feeds. From photos, to stories, to graphics and video, these pages are packed with constantly-updated content relating to the topic at hand.
Multimedia Search
Client: YTL
Powerful Search, Media-Rich Results
Both marketing departments and publishers like YTL (above) use the Publisher Suite API to power intelligent search functionality on their sites, as well as the related search results pages. These pages draw from the most current media – proprietary, third-party or subscription content, included – to fill out rich, interactive results pages.
Results include recent articles, which include a snippet and, where available, a thumbnail photo; related topics; related video; pull quotes; social media feeds; and more.
Multimedia search is a great way to drive traffic to popular content, but also older, underused or disused content that relates to a given search query.
Intra-Property Syndication
Client: NPR
Efficiently Move Proprietary Media
Corporations like NPR often own high-quality media within multiple subsidiary companies, where it gets stuck and can’t be leveraged by sister companies.
Daylife can be used by corporations to efficiently move proprietary content of any type from one subsidiary to another – via the Daylife Content Cloud – for use in any Web destination.
It’s a simple way to extend the value of content investments to multiple related brands, and to fill out gaps in content across various properties.
Dynamic Display Ads
Client Example: Thomson Reuters
Make Display Ads Click-Worthy Again
Companies use the Daylife Publisher Suite API to create dynamic display online display ads populated with proprietary content that can relate to the content of the page in which the ad is featured.
Delivering anything from related headlines (stories, for instance, or blog posts) to videos and photos, these fresh and lively ads can drive higher click-through rates and brand recall.
Relational Browsing
Client Example: Arkansas Online
Drive Deeper Site Engagement
Publishers and marketers use the Publisher Suite Apps and API to display media found elsewhere on the site that relates to any given article, blog post, or other page content.
Related coverage modules like the one above show a consolidated range of related content options, from topics to articles to video and more. Because it’s interactive and relates to the main content on the page, it drives more clicks and deeper engagement with your site.
Image Galleries (curated and automated)
Example: Daylife Smart Galleries
Instant, Beautiful Photo Galleries
Publishers and marketing teams regularly use the Daylife Publisher Suite Apps and API to create visually arresting, thoughtfully curated photo galleries and mosaics.
Created in a fraction of the time it can typically take, these galleries drive greater audience engagement and social sharing.
Using the Daylife Content Cloud, clients can access all their archive, partner, and subscription images in one place. Clients can also opt to add a Getty Images subscription to gain ready access the world’s largest trove of licensed, editorial-quality photographs.
Mobile Apps
Developer: Brendan Dawes
Our first mobile application(!), this iOS app uses the Daylife Publisher Suite API to let users browse the news in a new way. Designed for serendipity, ANE draws content from hundreds of sources to find stories related to whatever the user initially searches. The result is an endlessly-clickable web of related news stories right in your pocket. It’s a way for curious readers to uncover more of what’s going on in the world.
Information Visualizations
Example: Doodlebuzz)
Another creation by Brendan Dawes, Doodlebuzz lets users draw their way to discovering the latest news on whatever topic they’re interested in. Enter a search query then “doodle” on the digital canvas with a mouse or a finger gesture, and the drawing you make will flower into a beautiful, navigable array of headlines. Each headline clicks through to a cluster of related stories, and more doodling will take you on from there. It’s an engaging, fascinating expansion of the ways we can consume news, and a testament to the creative power of the Daylife API in the hands of a developer with a vision.