At Daylife, we’ve had the privilege to work with simply amazing publishers and brands — in fact many of the world’s best known. Here’s some of their stories.
Client: Forbes
Need: Image galleries and microsites that move the needle
Problem
Forbes.com needed a faster, more efficient, and more visually arresting solution for producing and publishing photo galleries. Forbes also needed a solution to create focused microsites quickly and at a lower overall cost.
Solution
Using Daylife’s Publisher Suite API, Forbes has given its editors a powerful solution for the creation of engaging photo galleries and collages. Editors also use the API to quickly deploy microsites like its Billionaires site.
Outcomes
• 40% CTR on first images
• On subsequent images 95 – 98% CTR
• Ten-image galleries average 4 images viewed per user; for 50-image it rises to 11 images viewed per user
• Forbes reports significant increases in editorial staff efficiency
Client: Thomson Reuters
Need: Powering a Marketing Launch
Problem
Thomson Reuters was launching a major marketing initiative, The Knowledge Effect, and needed to populate a new blog site, a specialty microsite, interactive digital display ads, and a corporate website with high-quality, relevant, constantly updating media.
Solution
The Daylife content cloud enabled Thomson Reuters to aggregate content from across their many subsidiaries, including Reuters.com and Thomson Reuters Financial. The Daylife Publisher Suite enabled marketing professionals to curate that content into beautifully preformatted Publisher Suite apps that they used to fill out pages, sections, and entire sites. They also used the Publisher Suite API to power dynamic digital display ads, populating ads with content relevant to any page it displayed on.
Outcomes
- A one thousand percent increase in traffic to the blog site
- A doubling of CTR on dynamic ads as compared to traditional display ads
- Fast deployment – sites and apps were launched in a fraction of the time usually needed
Client: I4U
Need: Adding coverage range and depth to a niche site
Problem
I4U, a niche site that tracks gadgets from rumor to sale, needed to add gadget coverage from trusted sources to their site. They’re a small team of bloggers and journalists with no tech resources to spare, and they needed to add high-quality content quickly to help engage and retain audiences.
Solution
I4U tapped the Daylife Content Cloud to supplement their news coverage with a carefully filtered set of sources that complement their reporting. They used our APIs to broaden their scope and add perspective, pulling in highly relevant articles from our massive collection of best-of-the-web media feeds. This highly relevant content helped make a small site much bigger.
Outcomes
- 40 percent increase in pageviews
- Dramatic improvement in time-on-site per user
- Rapid deployment – they were up and running in a matter of hours