LONDON, ENGLAND - SEPTEMBER 08:  Photo call for toy giant Hasbro turning the Shell Centre into a gold Monopoly tower to celebrate the launch of the new board game, Monopoly City and its online counterpart September 8, 2009 in London, England. Getty Images logo Getty Images 29 months ago

LONDON, ENGLAND - SEPTEMBER 08: Photo call for toy giant Hasbro turning the Shell Centre into a gold Monopoly tower to celebrate the launch of the new board game, Monopoly City and its online counterpart September 8, 2009 in London, England.