A view of Cossette Inc. offices in Quebec City, November 10, 2009. Cossette Inc, Canada's largest homegrown advertising agency, said on Tuesday it will sell itself to private equity firm Mill Road Capital, spurning a lower bid from Cosmos Capital and sending its shares up 33 percent. Mill Road will acquire all of Cossette's issued and outstanding subordinate voting shares for C$7.87 each in cash -- a 50 percent premium to Cosmos Capital's current offer. Reuters Pictures 3 months ago

A view of Cossette Inc. offices in Quebec City, November 10, 2009. Cossette Inc, Canada's largest homegrown advertising agency, said on Tuesday it will sell itself to private equity firm Mill Road Capital, spurning a lower bid from Cosmos Capital and sending its shares up 33 percent. Mill Road will acquire all of Cossette's issued and outstanding subordinate voting shares for C$7.87 each in cash -- a 50 percent premium to Cosmos Capital's current offer.

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