WEYMOUTH, UNITED KINGDOM - JULY 23: Emily Keogh poses for a photograph inside the world's first sand hotel on Weymouth beach, on July 23 2008 in Weymouth, England. The sand structure, which features twin and double bedrooms, can be booked on a first-come, first-served basis and has been built to celebrate the resurgence in British beach holidays. With the majority of schools breaking up this week and less people booking holidays abroad, the next few weeks are seen as crucial time for traditional UK resorts if they are to escape the credit crunch. Getty Images logo Getty Images 46 months ago

WEYMOUTH, UNITED KINGDOM - JULY 23: Emily Keogh poses for a photograph inside the world's first sand hotel on Weymouth beach, on July 23 2008 in Weymouth, England. The sand structure, which features twin and double bedrooms, can be booked on a first-come, first-served basis and has been built to celebrate the resurgence in British beach holidays. With the majority of schools breaking up this week and less people booking holidays abroad, the next few weeks are seen as crucial time for traditional UK resorts if they are to escape the credit crunch.

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