LONDON, ENGLAND - AUGUST 08: Selfridges department store opens its Christmas shop 141 days ahead of Christmas day to cater for London's tourists on August 8, 2009 in London, England. Selfridges' market research has shown that in previous years tourists from countries including USA, Russia, China and India have purchased Christmas decorations as momento from a foreign trip. Last year, Selfridges Christmas shop sold over 1,000 Christmas baubles in its first week of opening.