Toy demonstrator Jeff Wolf wears the "Transformers Movie Bumblebee Voice Mixer Helmet" as he holds a "Transformers Movie Bumblebee Plasma Cannon" at Hasbro's American International Toy Fair showroom in New York, February 15, 2009. Reuters Pictures 11 months ago

Toy demonstrator Jeff Wolf wears the "Transformers Movie Bumblebee Voice Mixer Helmet" as he holds a "Transformers Movie Bumblebee Plasma Cannon" at Hasbro's American International Toy Fair showroom in New York, February 15, 2009.

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  1. In this handout provided by Hasbro, Hasbro's MR. POTATO HEAD suits up for Super Bowl XLIV. Made by PPW Toys, under license from Hasbro and the NFL, Indianapolis Colts and New Orleans Saints Sports Spuds get their game faces on for the big showdown in Miami.
  2. Discovery Communications and Hasbro Inc. unveil children's network brand, The Hub.
  3. "Transformers: Revenge of the Fallen" director Michael Bay tries out the 'Bumblebee Plasma Cannon' (L) and the 'Bumblebee Voice Mixer Helmet' as he visits Hasbro's Transformers toy exhibit at their American International Toy Fair showroom in New York in this February 16, 2009 file photo. Hasbro Inc on February 8, 2010 reported a stronger-than-expected quarterly profit, mainly on demand for boys' toys tied to the Transformers movie, and said it expected both revenue and earnings to grow in 2010.
  4. FILE - In this Nov. 27, 2009 file photo, Deborah Lima checks out a Transformers toy at a Wal-Mart store in Marietta, Ga. Hasbro Inc. on Monday, Feb. 8, 2010 said strong sales of boys' brands including Transformers and Nerf helped Hasbro post a better-than-expected fourth-quarter profit, sending shares up 11 percent, briefly touching a 52-week high.

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