SAN FRANCISCO - OCTOBER 30: Newspapers are seen on display at a newspaper stand on October 30, 2006 in San Francisco, California. An audit of U.S. newspaper circulation conducted by the Newspaper Association of America (NAA) found that circulation of daily U.S. newspapers fell 2.8 percent at the end of September, about 43.8 million copies for the six month period down from the same time one year ago.