BERKELEY, CA - SEPTEMBER 23:  Boxes of Cheerios cereal, made by General Mills, sit on the shelf at a grocery store September 23, 2009 in Berkeley, California. General Mills Inc. reported a 51 percent jumo in first quarter profits with earnings of $420.6 million, or $1.25 per share compared to $278.5 million, or 79 cents per share one year ago. Getty Images logo Getty Images 29 months ago

BERKELEY, CA - SEPTEMBER 23: Boxes of Cheerios cereal, made by General Mills, sit on the shelf at a grocery store September 23, 2009 in Berkeley, California. General Mills Inc. reported a 51 percent jumo in first quarter profits with earnings of $420.6 million, or $1.25 per share compared to $278.5 million, or 79 cents per share one year ago.