Actors Willow and Jaden Smith join Hasbro, Inc.'s PROJECT ZAMBI as Youth Ambassadors to raise awareness and support organizations helping children orphaned by AIDS in Africa. Willow, Jaden and other celebrities have autographed one-of-a-kind elephant models to support the PROJECT ZAMBI Celebrity Charity Auction (Oct. 5-15, www.ebay.com/projectzambi). AP Photo logo AP Photo 1 month ago

Actors Willow and Jaden Smith join Hasbro, Inc.'s PROJECT ZAMBI as Youth Ambassadors to raise awareness and support organizations helping children orphaned by AIDS in Africa. Willow, Jaden and other celebrities have autographed one-of-a-kind elephant models to support the PROJECT ZAMBI Celebrity Charity Auction (Oct. 5-15, www.ebay.com/projectzambi).

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  1. Actors Willow and Jaden Smith join Hasbro, Inc.'s PROJECT ZAMBI as Youth Ambassadors to raise awareness and support organizations helping children orphaned by AIDS in Africa. Willow, Jaden and other celebrities have autographed one-of-a-kind elephant models to support the PROJECT ZAMBI Celebrity Charity Auction (Oct. 5-15, www.ebay.com/projectzambi).
  2. Candy Land Sweet Celebration Game, by Hasbro, is one of sixteen toys selected for the Time to Play Holiday 2009 Most Wanted List, Thursday, Oct. 1, 2009, in New York. The suggested retail price is $29.99.
  3. The Nerf N-Strike Raider Rapid Fire CS-35 Blaster, from Hasbro, is one of sixteen toys selected for the Time to Play Holiday 2009 Most Wanted List, Thursday, Oct. 1, 2009, in New York. The suggested retail price is $34.99. the mosel is Teddy Byrne.
  4. A Transformers Movie Construction Devastor, by Hasbro, is one of sixteen toys selected for the Time to Play Holiday 2009 Most Wanted List, Thursday, Oct. 1, 2009, in New York. The suggested retail price is $99.99.
  5. LONDON, ENGLAND - SEPTEMBER 08: Photo call for toy giant Hasbro turning the Shell Centre into a gold Monopoly tower to celebrate the launch of the new board game, Monopoly City and its online counterpart September 8, 2009 in London, England.
  6. LONDON, ENGLAND - SEPTEMBER 08: Photo call for toy giant Hasbro turning the Shell Centre into a gold Monopoly tower to celebrate the launch of the new board game, Monopoly City and its online counterpart September 8, 2009 in London, England.
  7. LONDON, ENGLAND - SEPTEMBER 08: Photo call for toy giant Hasbro turning the Shell Centre into a gold Monopoly tower to celebrate the launch of the new board game, Monopoly City and its online counterpart September 8, 2009 in London, England.
  8. A statue of Hasbro's iconic Mr. Potato Head character is pictured in front of the Company's global corporate headquarters in Pawtucket, Rhode Island, in this picture released to Reuters on October 19, 2009. Hasbro Inc. posted revenue that fell short of Wall Street expectations on Monday as weakness in brands like Monopoly and Strawberry Shortcake offset strong sales of boys' toys tied to the G.I. Joe and Transformers movies.
  9. The Hasbro logo is seen on the box of a Monopoly game in New York, October 19, 2009. Hasbro Inc posted a quarterly profit that beat Wall Street expectations and gave an upbeat outlook for the full-year, fueling hopes for better toy sales during the holidays. The world's No. 2 toymaker behind Mattel Inc said its full-year revenue will rise if sales trends continue to improve in line with the current quarter.
  10. A woman shops for Transformers toys made by Hasbro, in New York, October 19, 2009. Hasbro Inc posted a quarterly profit that beat Wall Street expectations and gave an upbeat outlook for the full-year, fueling hopes for better toy sales during the holidays. The world's No. 2 toymaker behind Mattel Inc said its full-year revenue will rise if sales trends continue to improve in line with the current quarter.
  11. The Hasbro logo is seen on a Star Wars toy box in New York, October 19, 2009. Hasbro Inc posted a quarterly profit that beat Wall Street expectations and gave an upbeat outlook for the full-year, fueling hopes for better toy sales during the holidays. The world's No. 2 toymaker behind Mattel Inc said its full-year revenue will rise if sales trends continue to improve in line with the current quarter.
  12. FILE - In this Oct. 1, 2009 file photo, a Transformers Construction Devastor, by Hasbro, is presented Thursday, Oct. 1, 2009. Hasbro Inc, the nation's second biggest toymaker, said Monday, Oct. 19, 2009, its profit rose 8.8 percent in the third quarter, helped by lower costs and slightly higher sales of Transformers and G.I. Joe toys.
  13. FILE - In this Oct. 1, 2009 file photo, a Transformers Construction Devastor, by Hasbro, is presented Thursday, Oct. 1, 2009. Hasbro Inc, the nation's second biggest toymaker, said Monday, Oct. 19, 2009, its profit rose 8.8 percent in the third quarter, helped by lower costs and slightly higher sales of Transformers and G.I. Joe toys.
  14. Mark Indelicato, Tony Plana and Ana Ortiz (L to R) of ABC's "Ugly Betty" play Monopoly to promote Hasbro's National Family Game Night at Toys"R"Us Times Square in New York, September 18, 2009. Scheduled for September 23, the stay-at-home event is designed to encourage families to take a break from the hectic pace of daily life.
  15. Grammy award-winning artist Alicia Keys and other celebrities have autographed custom-designed, one-of-a-kind elephant models to support Hasbro, Inc.'s PROJECT ZAMBI Celebrity Charity Auction (Oct. 5-15, www.ebay.com/projectzambi) benefiting numerous organizations helping children orphaned by AIDS in Africa.
  16. Grammy award-winning artist Alicia Keys and other celebrities have autographed custom-designed, one-of-a-kind elephant models to support Hasbro, Inc.'s PROJECT ZAMBI Celebrity Charity Auction (Oct. 5-15, www.ebay.com/projectzambi) benefiting numerous organizations helping children orphaned by AIDS in Africa.

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