Erica Cohen, founder of Baby's Badass Burgers, stands in the company's truck in Hollywood, California August 27, 2009. Cohen, 34, began her career at an upscale restaurant group but scaled down her dream of opening a traditional burger joint because it seemed so risky during the recession. The truck is part of a growing fleet of mobile food vendors that serve tasty and inventive fare, often organic. The trend has drawn entrepreneurs looking for opportunities in the recession and diners seeking cheap eats. Picture taken August 27, 2009. Reuters Pictures logo Reuters Pictures 29 months ago

Erica Cohen, founder of Baby's Badass Burgers, stands in the company's truck in Hollywood, California August 27, 2009. Cohen, 34, began her career at an upscale restaurant group but scaled down her dream of opening a traditional burger joint because it seemed so risky during the recession. The truck is part of a growing fleet of mobile food vendors that serve tasty and inventive fare, often organic. The trend has drawn entrepreneurs looking for opportunities in the recession and diners seeking cheap eats. Picture taken August 27, 2009.