LONG BEACH, CA - JULY 16: A USA Today newspaper is seen on a stand July 16, 2008 in Long Beach, California. Second-quarter profits for USA Today's owner, Gannett Co. , the largest newspaper publisher in the U.S. , dropped 36 percent after advertising sales at USA Today fell 27 percent in June, the steepest monthly decline this year. Overall, ad dollars for Gannett publications have fallen 16 percent.