Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday. AP Photo logo AP Photo 2 months ago

Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

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  1. TOKYO - NOVEMBER 17: (L to R) Howard Stringer, chairman, president and chief executive officer of Sony Corp., Director Roland Emmerich, actors John Cusack, Liam James, Amanda Peet, Morgan Lily and Producer Harald Kloser attend the '2012' Japan Premiere at Roppongi Hills on November 17, 2009 in Tokyo, Japan. The film will open on November 21 in Japan.
  2. Sony Corporation Chairman and Chief Executive Officer Howard Stringer speaks during a roundtable meeting with reporters at the company headquarters in Tokyo December 3, 2009.
  3. A reporter uses Sony Corp's compact digital camera to take a photograph of Sony Corporation Chairman and Chief Executive Officer Howard Stringer speaking during a roundtable meeting with reporters at the company headquarters in Tokyo December 3, 2009. Japan's Sony Corp said it is enjoying robust demand for its PlayStation 3 game console and other electronic products so far in this holiday shopping season in the key U.S. Market.
  4. Sony Corporation Chairman and Chief Executive Officer Howard Stringer speaks during a roundtable meeting with reporters at the company headquarters in Tokyo December 3, 2009. Japan's Sony Corp said it is enjoying robust demand for its PlayStation 3 game console and other electronic products so far in this holiday shopping season in the key U.S. market.
  5. Sony Corporation Chairman and Chief Executive Officer Howard Stringer speaks during a roundtable meeting with reporters at the company headquarters in Tokyo December 3, 2009. Japan's Sony Corp said it is enjoying robust demand for its PlayStation 3 game console and other electronic products so far in this holiday shopping season in the key U.S. market.
  6. In this Oct. 28, 2009 photo, Sony Corporation Chief Executive Officer and President Howard Stringer is greeted by Japanese crowd at Japan premiere of "Michael Jackson's This is it" in Tokyo, Japan. Michael Jackson videos or the next Spider-Man movie won't be among the titles that Sony Corp. releases in 3-D as it gears up to boost TV sales with that technology, Stringer said Thursday, Dec. 3, 2009.
  7. In this Oct. 28, 2009 photo, Sony Corporation Chief Executive Officer and President Howard Stringer, center, smiles with Japanese guests at Japan premiere of "Michael Jackson's This is it" in Tokyo, Japan. Michael Jackson videos or the next Spider-Man movie won't be among the titles that Sony Corp. releases in 3-D as it gears up to boost TV sales with that technology, Stringer said Thursday, Dec. 3, 2009.
  8. Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.
  9. A couple look at Sony Corp's portable music players at an electronics store in Tokyo February 4, 2010. Japanese electronics maker Sony will report its third quarter earnings on Thursday.
  10. A woman looks at Sony Corp's Bravia televisions displayed at an electronics store in Tokyo February 4, 2010. Japanese electronics maker Sony will report its third quarter earnings on Thursday.
  11. A woman looks at Sony Corp's products at an electronics store in Tokyo February 4, 2010. Japanese electronics maker Sony will report its third quarter earnings on Thursday.
  12. Shoppers pass by Sony advertisements as they ride on escalators at a store in Tokyo, Japan, Wednesday, Feb. 3, 2010. The Japanese manufacturing icon, known for products like the PlayStation 3 game console, said Thursday, Feb. 4, 2010, its net profit for the October-December quarter jumped to 79.2 billion yen ($861 million) from 10.4 billion yen a year earlier.
  13. In this Jan. 28, 2010 photo, shoppers check Sony products at a store in Tokyo, Japan. The Japanese manufacturing icon, known for products like the PlayStation 3 game console, Thursday, Feb. 4, 2010, said its net profit for the October-December quarter jumped to 79.2 billion yen ($861 million) from 10.4 billion yen a year earlier.
  14. This product image provided by Sony shows the Sony Reader Daily Edition.
  15. STUTTGART, GERMANY - JANUARY 26: Sony Germany's Commercial Director Consumer Business, Martin Winkler speaks to the media during a DFB press conference at the Le Meridien Hotel on January 26, 2010 in Stuttgart, Germany.
  16. STUTTGART, GERMANY - JANUARY 26: Sony Germany's Managing Director, Jeffry van Ede speaks to the media during a DFB press conference at the Le Meridien Hotel on January 26, 2010 in Stuttgart, Germany.

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