American brain science venture NeuroFocus CEO Pradeep (R) displays an examinee's brain waves chart as she watches a commercial film wearing a EEG headset during a demonstration of the marketing with brain science in Tokyo on November 12, 2008. US research giant Nielsen and its partner NeuroFocus said it will start a new service to scan brain waves of potential customers to help firms shape its marketing strategies in Japan. Getty Images logo Getty Images 15 months ago

American brain science venture NeuroFocus CEO Pradeep (R) displays an examinee's brain waves chart as she watches a commercial film wearing a EEG headset during a demonstration of the marketing with brain science in Tokyo on November 12, 2008. US research giant Nielsen and its partner NeuroFocus said it will start a new service to scan brain waves of potential customers to help firms shape its marketing strategies in Japan.

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