FILE - In this April 2, 2009 file photo, a view of the user interface for Tru2way technology is seen on display inside the Broadband Nation exhibit at The Cable Show at the Washington Convention Center in Washington. Cable's efforts to standardize their systems around Tru2way will make it easier to deploy so-called "addressable" ads regardless of operator, said Dallas Clement, senior vice president of strategy and development at Cox Communications. AP Photo logo AP Photo 7 months ago

FILE - In this April 2, 2009 file photo, a view of the user interface for Tru2way technology is seen on display inside the Broadband Nation exhibit at The Cable Show at the Washington Convention Center in Washington. Cable's efforts to standardize their systems around Tru2way will make it easier to deploy so-called "addressable" ads regardless of operator, said Dallas Clement, senior vice president of strategy and development at Cox Communications.

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