Audience members and Jay Leno Fan Club members Evelyn Baldock (L) and Elsie Shallenberger (R) arrive for the premiere of 'The Jay Leno Show� at NBC Studios in Burbank, California, on September 14, 2009. Stepping out of 60 years of prime-time TV traditions, NBC hopes to cash in on 'The Jay Leno Show,� taking advantage of the much lower cost of producing a talk show as compared to the scripted dramas normally found in the prime-time slot.