(L-R) Global Water Challenge President Paul Faeth, triathlete and model Jenny Fletcher, founder & CEO of Control Room & Live Earth Kevin Wall, actress Jessica Biel and environment activist Alexandra Cousteau, pose for a photo during the Dow Live Earth Run For Water press conference in New York, October 13, 2009. Live Earth announced plans to implement the largest worldwide water initiative on record to help combat the global water crisis. The Dow Live Earth Run for Water, scheduled to take place April 18, 2010, will consist of a series of six km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis.