SAN FRANCISCO - JULY 5 : Talia Way-Marchant enjoys a cup of vanilla ice cream at Swensen's Ice Cream shop on July 5, 2007 in San Francisco, California. The California Department of Food and Agriculture has increased what dairy farmers receive for a gallon of milk to $1.98, up from $1.06 last year. The price increase comes as a result of a various shifts in supply and demand and rising costs of fuel.