NEW YORK - SEPTEMBER 21: Starbucks CEO Howard Schultz attends the Team Earth announcement at Greeley Square Park on September 21, 2009 in New York City. Getty Images logo Getty Images 2 months ago

NEW YORK - SEPTEMBER 21: Starbucks CEO Howard Schultz attends the Team Earth announcement at Greeley Square Park on September 21, 2009 in New York City.

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  1. A sign is seen on a Starbucks outlet in Golden, Colorado September 29, 2009. Chief Executive Howard Schultz called Starbucks Corp's Via Ready Brew "perhaps the biggest opportunity" in company history as he prepared for the instant coffee product's North American roll-out on Tuesday.

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  1. NEW YORK - SEPTEMBER 21: Starbucks CEO Howard Schultz attends the Team Earth announcement at Greeley Square Park on September 21, 2009 in New York City.
  2. NEW YORK - SEPTEMBER 21: (L-R) Harrah's Entertainment CEO Gary Loveman, actor Harrison Ford and Starbucks CEO Howard Schultz attend the Team Earth announcement at Greeley Square Park on September 21, 2009 in New York City.
  3. Howard Shultz, Chairman, President and CEO of Starbucks, speaks at a Team Earth news conference on September 21, 2009 in New York. Schultz joined business leaders to garner support for forest protection ahead of the UN General General Assembly and Copenhagen climate negotiations.
  4. Howard Schultz, CEO of Starbucks Coffee Company, discusses Starbucks Via instant coffee, Tuesday, Sept. 29, 2009 in New York. Starbucks Corp. began handing out tens of thousands of free samples of its latest product Tuesday, hoping to persuade consumers to try what many see as a down-market drink.
  5. A sign is seen on a Starbucks outlet in Golden, Colorado September 29, 2009. Chief Executive Howard Schultz called Starbucks Corp's Via Ready Brew "perhaps the biggest opportunity" in company history as he prepared for the instant coffee product's North American roll-out on Tuesday.
  6. A sign in the window of a Starbucks outlet advertises the company's new Via instant coffee product in Golden, Colorado September 29, 2009. Chief Executive Howard Schultz called Starbucks Corp's Via Ready Brew "perhaps the biggest opportunity" in company history as he prepared for the instant coffee product's North American roll-out on Tuesday.
  7. A sign on the door of a Starbucks outlet advertises the company's new Via instant coffee product in Golden, Colorado September 29, 2009. Chief Executive Howard Schultz called Starbucks Corp's Via Ready Brew "perhaps the biggest opportunity" in company history as he prepared for the instant coffee product's North American roll-out on Tuesday.

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