A baggage handler loads luggage onto a Southwest Airlines aircraft, March 22, 2009, in St. Louis. Southwest Airlines Co. said Tuesday, April 7, that it will set up shop at New York's LaGuardia Airport in June, the carrier's first entry into the major market. AP Photo logo AP Photo 7 months ago

A baggage handler loads luggage onto a Southwest Airlines aircraft, March 22, 2009, in St. Louis. Southwest Airlines Co. said Tuesday, April 7, that it will set up shop at New York's LaGuardia Airport in June, the carrier's first entry into the major market.

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  1. FILE - In this May 16, 2008 file photo, Southwest Airlines jets are seen at Baltimore Washington International Airport in Linthicum, Md. Southwest Airlines Co. faces a deadline Tuesday, Sept. 1, 2009, for settling a dispute with regulators over the use of unapproved parts on more than 80 planes.
  2. A Southwest Airlines 737 takes off from Midway Airport, Tuesday, Sept. 1, 2009 in Chicago. Southwest Airlines Co. is facing a Tuesday deadline to settle a dispute with regulators over the use of unapproved parts.
  3. A Southwest Airlines 737 takes off from Midway Airport, Tuesday, Sept. 1, 2009 in Chicago. Southwest Airlines Co. is facing a Tuesday deadline to settle a dispute with regulators over the use of unapproved parts.
  4. FILE - In this May 16, 2008 file photo, Southwest Airlines jets are seen at Baltimore Washington International Airport in Baltimore, Md. Southwest Airlines Co. faces a deadline Tuesday, Sept. 1, 2009, for settling a dispute with regulators over the use of unapproved parts on more than 80 planes.
  5. In this Oct. 9, 2009 photo, Public Relations Coordinator Christi Day is shown monitoring Southwest Airlines social networking sites at there headquarters in Dallas.
  6. In this Oct. 9, 2009 photo, a Southwest Airlines social networking site is shown on a personal digital assistant at there headquarters in Dallas.
  7. In this Oct. 9, 2009 photo, Public Relations Coordinator Christi Day is shown monitoring Southwest Airlines social networking sites at their headquarters in Dallas.
  8. FILE - In this Jan. 16, 2006 file photo, the tail of their plane appears outside the window as passengers line up to board their Southwest Airlines flight to Tulsa from Lambert-St. Louis International Airport in St. Louis, Mo. The Dallas-based discount carrier said Wednesday, Sept. 2, 2009, that for an extra $10 each way Southwest passengers can automatically reserve a boarding position prior to general check-in.
  9. FILE - In this Jan. 16, 2006 file photo, the tail of their plane appears outside the window as passengers line up to board their Southwest Airlines flight to Tulsa from Lambert-St. Louis International Airport in St. Louis, Mo. The Dallas-based discount carrier said Wednesday, Sept. 2, 2009, that for an extra $10 each way Southwest passengers can automatically reserve a boarding position prior to general check-in.
  10. FILE - In this Sept. 1, 2009 file photo, a Southwest Airlines 737 takes off from Midway Airport in Chicago. Southwest said Thursday, Oct. 15, 2009, it lost $16 million in the third quarter because of fuel hedges and an early retirement program.
  11. FILE - In this July 19, 2005 file photo, a JetBlue Airbus flies over a pair of Southwest Airlines' jets from Bob Hope Airport in Burbank, Calif., bound for New York's JFK airport. After years of following similar game plans to lure passengers with fares that are a cut below and customer service that's a cut above, JetBlue and Southwest are going head-to-head in major Northeast markets.

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