Herbert Heiner, CEO of German sporting goods company Adidas, right, and Jochen Zeitz, CEO of the German company Puma, left, speak together prior the "Peace One Day" friendly soccer match between employees of Adidas and Puma in Herzogenaurach, southern Germany, on Monday, Sept. 21, 2009. Athletic apparel makers Puma and Adidas are taking to the pitch in a joint bid to promote global peace, six decades after the brothers behind the two firms parted company in an acrimonious split. Both companies trace their lineage to the brothers Rudolf and Adi Dassler, whose mysterious feud split the Dassler Brothers Sports Shoe Factory into two companies in 1948. Adolf Dassler set up Adidas, while Rudolf set up Puma _ both based in the small Bavarian town of Herzogenaurach. The reasons for the split have never been clear. AP Photo logo AP Photo 29 months ago

Herbert Heiner, CEO of German sporting goods company Adidas, right, and Jochen Zeitz, CEO of the German company Puma, left, speak together prior the "Peace One Day" friendly soccer match between employees of Adidas and Puma in Herzogenaurach, southern Germany, on Monday, Sept. 21, 2009. Athletic apparel makers Puma and Adidas are taking to the pitch in a joint bid to promote global peace, six decades after the brothers behind the two firms parted company in an acrimonious split. Both companies trace their lineage to the brothers Rudolf and Adi Dassler, whose mysterious feud split the Dassler Brothers Sports Shoe Factory into two companies in 1948. Adolf Dassler set up Adidas, while Rudolf set up Puma _ both based in the small Bavarian town of Herzogenaurach. The reasons for the split have never been clear.

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