James Skinner, CEO of McDonald's Corp. , speaks at the Boston College Chief Executives Club of Boston luncheon in Boston, Massachusetts October 27, 2009. Reuters Pictures 1 month ago

James Skinner, CEO of McDonald's Corp. , speaks at the Boston College Chief Executives Club of Boston luncheon in Boston, Massachusetts October 27, 2009.

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  1. An employee at Strasbourg's central McDonald's restaurant serves lunches to customers September 17, 2009. Strasbourg's "Place des Halles" McDonald's restaurant was the first one to open in France and celebrates it's 30th anniversary on Thursday.
  2. A customer walks out of a McDonald's restaurant in New York, September 9, 2009. McDonald's Corp's August sales at existing restaurants rose 2.2 percent globally, missing analysts' target, as strength in Europe partly offset weakness in the United States and other parts of the world.
  3. Customers enjoy a meal at U.S. fast food giant McDonald's at a shopping mall in Kuala Lumpur, Tuesday, Sept. 8, 2009. McDonald's lost an eight-year trademark battle to prevent local restaurant McCurry from using the 'Mc' prefix in a precedent-setting judgment by Malaysia's highest court.
  4. A U.S. fast food giant McDonald's mascot is displayed at its outlet at a shopping mall in Kuala Lumpur, Tuesday, Sept. 8, 2009. U.S. fast food giant McDonald's lost an eight-year trademark battle to prevent local restaurant McCurry from using the 'Mc' prefix in a precedent-setting judgment by Malaysia's highest court.
  5. In this photo distributed by Feature Photo Service for McDonald's: Dayanara Torres and Billy Bush "Give a Hand(r)" for Ronald McDonald House Charities(r) and celebrate McHappy Day(r) at McDonald's(r) in Los Angeles with special guest Ronald McDonald(r).
  6. A tag "OGM" referring to genetically modified plants is seen sprayed on a broken window of a McDonald's fast food restaurant during demonstrations in the centre of Lyon, southeastern France May 6, 2007. As ingrained as GM crops may seem in parts of the world, a backlash against the technology appears to be growing. Opposition to genetic modification of seeds has long been strongest in Europe. The European Union severely restricts use of GM seeds on its territory, as well as imports of products containing GM-derived food. Now consumer resistance to what British tabloids long ago dubbed "Frankenfood" is taking root in the United States too. Picture taken May 6, 2007. To match Special Report FOOD.
  7. Boston College quarterback Dave Shinskie throws a pass against Maryland during the second half of an NCAA college football game, Saturday, Nov. 28, 2009, in College Park, Md. Boston College won 19-17.
  8. Boston College's Austin Giles (52) and Clyde Lee (17) celebrate while walking off the field after they defeated Maryland 19-17 during an NCAA college football game, Saturday, Nov. 28, 2009, in College Park, Md.
  9. Boston College kicker Steve Aponavicius (83) celebrates with holder Billy Flutie (14) after connecting for a field goal during the first half of an NCAA college football game against Maryland, Saturday, Nov. 28, 2009, in College Park, Md. Boston College won 19-17.
  10. Boston College defensive tackle Damik Scafe (55) sacks Maryland quarterback Jamarr Robinson (11) during the first half of an NCAA college football game, Saturday, Nov. 28, 2009, in College Park, Md.
  11. Boston College running back Montel Harris (2) is tackled by Maryland defenders Deege Galt, left, and Justin Anderson (50) during the first half of an NCAA college football game Saturday, Nov. 28, 2009, in College Park, Md.
  12. Maryland coach Ralph Friedgen looks on from the sidelines during the first half of an NCAA college football game against Boston College, Saturday, Nov. 28, 2009, in College Park, Md.
  13. Peter Lynch, vice chairman of Fidelity Research Company, listens as McDonald's CEO James Skinner is introduced for a speech at the Boston College Chief Executives Club of Boston luncheon in Boston, Massachusetts October 27, 2009.
  14. Peter Lynch, vice chairman of Fidelity Research Company, listens as McDonald's CEO James Skinner is introduced for a speech at the Boston College Chief Executives Club of Boston luncheon in Boston, Massachusetts October 27, 2009.
  15. James Skinner, CEO of McDonald's Corp., speaks at the Boston College Chief Executives Club of Boston luncheon in Boston, Massachusetts October 27, 2009.
  16. James Skinner, CEO of McDonald's Corp., speaks at the Boston College Chief Executives Club of Boston luncheon in Boston, Massachusetts October 27, 2009.

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