NEW YORK - FEBRUARY 09:  A reporter holds the new Amazon Kindle 2.0 at an unveiling event at the Morgan Library & Museum February 9, 2009 in New York City. The updated electronic reading device is slimmer with new syncing technology and longer battery life and will begin shipping February 24th. Getty Images logo Getty Images 17 months ago

NEW YORK - FEBRUARY 09: A reporter holds the new Amazon Kindle 2.0 at an unveiling event at the Morgan Library & Museum February 9, 2009 in New York City. The updated electronic reading device is slimmer with new syncing technology and longer battery life and will begin shipping February 24th.