Taiwanese actress Barbie Hsu speaks during a news conference to unveil a new print advertisement for People for the Ethical Treatment of Animals (PETA) Asia, in Beijing November 26, 2009. Want to be sexy? Don't eat meat -- that's the message behind a campaign to promote vegetarianism in China, where meat consumption is booming on the back of rapid economic growth. Animal rights group People for the Ethical Treatment of Animals unveiled the campaign on Thursday, fronted by sultry Taiwanese actress and singer Barbie Hsu. To match Reuters Life! CHINA-VEGETARIAN. Reuters Pictures logo Reuters Pictures 3 months ago

Taiwanese actress Barbie Hsu speaks during a news conference to unveil a new print advertisement for People for the Ethical Treatment of Animals (PETA) Asia, in Beijing November 26, 2009. Want to be sexy? Don't eat meat -- that's the message behind a campaign to promote vegetarianism in China, where meat consumption is booming on the back of rapid economic growth. Animal rights group People for the Ethical Treatment of Animals unveiled the campaign on Thursday, fronted by sultry Taiwanese actress and singer Barbie Hsu. To match Reuters Life! CHINA-VEGETARIAN.