Patrick Robinson, head designer for Gap, Inc. , poses for a photograph in Santa Francisco, California, August 5, 2009. Gap Inc, once the go-to U.S. retailer for jeans, is betting on a major revamp of its self-branded denim line to revive its cachet and sales. Picture taken August 5, 2009. Reuters Pictures 3 months ago

Patrick Robinson, head designer for Gap, Inc. , poses for a photograph in Santa Francisco, California, August 5, 2009. Gap Inc, once the go-to U.S. retailer for jeans, is betting on a major revamp of its self-branded denim line to revive its cachet and sales. Picture taken August 5, 2009.