Jon Goodman, left, holds a custom designed "Phenom"  Nike sneakers as business partner Kellen Groves holds a sneaker customization kit on Sept. 15, 2009 in St. Paul, Minn. Goodman, 22, founded JGoods, a company which customizes Nike and other sneakers, in 2002 while still in high school. AP Photo logo AP Photo 2 months ago

Jon Goodman, left, holds a custom designed "Phenom" Nike sneakers as business partner Kellen Groves holds a sneaker customization kit on Sept. 15, 2009 in St. Paul, Minn. Goodman, 22, founded JGoods, a company which customizes Nike and other sneakers, in 2002 while still in high school.