In this screen shot taken from WalMart.com, Friday, Nov. 6, 2009, Wal-Mart is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books. AP Photo logo AP Photo 2 weeks ago

In this screen shot taken from WalMart.com, Friday, Nov. 6, 2009, Wal-Mart is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books.