Actors Rupert Grint (L), Emma Watson and Daniel Radcliffe (R) are pictured in a scene from their new Warner Bros. Pictures' fantasy film "Harry Potter and The Half-Blood Prince" in this undated publicity photograph. Wholesome family movies are looking increasingly strong at U.S. box offices during Hollywood's lucrative summer season as recession-weary parents with kids in tow pack theaters for affordable entertainment. The recent tilt toward family friendly films points to  strong ticket sales for Disney/Pixar's film "Up" and other kid-oriented movies such as July's new "Harry Potter" film. "Up," which opens Friday, is about an old man and a boy who fly around in a house lifted by balloons. Reuters Pictures 5 months ago

Actors Rupert Grint (L), Emma Watson and Daniel Radcliffe (R) are pictured in a scene from their new Warner Bros. Pictures' fantasy film "Harry Potter and The Half-Blood Prince" in this undated publicity photograph. Wholesome family movies are looking increasingly strong at U.S. box offices during Hollywood's lucrative summer season as recession-weary parents with kids in tow pack theaters for affordable entertainment. The recent tilt toward family friendly films points to strong ticket sales for Disney/Pixar's film "Up" and other kid-oriented movies such as July's new "Harry Potter" film. "Up," which opens Friday, is about an old man and a boy who fly around in a house lifted by balloons.