Reuters Pictures
Japan's first Hermes helicopter, designed by the French luxury brand in conjunction with Eurocopter, is unveiled during a media event to announce Mori Building City Air Services' private helicopter service in Tokyo August 7, 2009. The service will provide a 30-minute luxury helicopter shuttle service between central Tokyo and Narita International Airport using Eurocopter choppers, including a $10 million EC135 model designed by Hermes. The fare for a one-way ride is 75,000 yen ($790).