Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday. AP Photo logo AP Photo 27 months ago

Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

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