Michelle Gass, Executive Vice President, Marketing and Category, Starbucks, speaks as panelists (L-R) Frank Luntz, President, The Word Doctors.com, Gass, Stephen Cloobeck, Chairman and CEO, Diamond Resorts International and Julie Woods-Moss, President, Strategy, Marketing and Propositions, BT take part in a panel disucssion "Marketing 3.0: Reaching Consumers and Getting Them to Buy" at the 2009 Milken Institute Global Conference in Beverly Hills,California April 29, 2009. Reuters Pictures logo Reuters Pictures 34 months ago

Michelle Gass, Executive Vice President, Marketing and Category, Starbucks, speaks as panelists (L-R) Frank Luntz, President, The Word Doctors.com, Gass, Stephen Cloobeck, Chairman and CEO, Diamond Resorts International and Julie Woods-Moss, President, Strategy, Marketing and Propositions, BT take part in a panel disucssion "Marketing 3.0: Reaching Consumers and Getting Them to Buy" at the 2009 Milken Institute Global Conference in Beverly Hills,California April 29, 2009.