Reuters Pictures
Michelle Gass, Executive Vice President, Marketing and Category, Starbucks, speaks as panelists (L-R) Frank Luntz, President, The Word Doctors.com, Gass, Stephen Cloobeck, Chairman and CEO, Diamond Resorts International and Julie Woods-Moss, President, Strategy, Marketing and Propositions, BT take part in a panel disucssion "Marketing 3.0: Reaching Consumers and Getting Them to Buy" at the 2009 Milken Institute Global Conference in Beverly Hills,California April 29, 2009.