1. QUOTE from:
    OnScreen Media Summit: Audience Measurement Still Evolving
    View quote in context »
    The field of audience measurement across TV, online and mobile has grown rapidly in the last twelve months, but still faces challenges in delivering the kind of data sought by advertisers. "I feel like we're getting closer" said Cathy Hetzel, president advanced media and information division of measurement firm, Rentrak. Full Article at Multichannel News
    I feel like we're getting closer
    SOURCE: Multichannel News 12 months ago
All quotes from:
OnScreen Media Summit: Audience Measurement Still Evolving
  1. It's not a zero sum game.
    SOURCE: Multichannel News 12 months ago
  2. TV, audio, internet, mobile and print. We need to understand how they're moving between platforms ... We were careful to look at users and usage. Users are 50% female, usage number of minutes 75% was consumed by men.
    SOURCE: Multichannel News 12 months ago
  3. This has been the summer of cross media research at ESPN
    SOURCE: Multichannel News 12 months ago
  4. We are so much further along than a year ago. But we've got to get to frequency and overlap on the platforms. Advertisers want to know how many people and how long. The tough one is how often and how to do that across platforms.
    SOURCE: Multichannel News 12 months ago

Recent Photos From The Wire

  1. Afghan refugee boy stands next to river at a poor neighborhood in Rawalpindi, Pakistan, Tuesday, Dec. 15, 2009.
  2. Afghan police officers watch out of a house, which was damaged by a suicide car bomb attack in Kabul, Afghanistan on Tuesday, Dec. 15, 2009. A suicide car bomber struck a heavily guarded neighborhood Tuesday near the home of a former Afghan vice president and a hotel favored by Westerners, officials said.
  3. A woman walks past a Swiss watch shop displaying watches along with U.S. golfer Tiger Woods' portrait at a shopping district in Beijing, Tuesday, Dec. 15, 2009. Swiss watch maker Tag Heuer said it will spend the next few weeks assessing its relationship with golfer Tiger Woods.
  4. A woman having lunch meal on top of a Swiss watches advertisement featuring with U.S. golfer Tiger Woods' portrait displayed in Beijing, Tuesday, Dec. 15, 2009. Swiss watch maker Tag Heuer said it will spend the next few weeks assessing its relationship with golfer Tiger Woods.
  5. A staff of Malaysia's Tenaga Nasional attends to a customer at its branch in Putrajaya outside Kuala Lumpur December 15, 2009. Malaysia's largest power firm Tenaga Nasional expects power demand in the country to rise 3 percent in the financial year 2010 to August as the economy bounces back from a recession, the company's chief executive said.
  6. Workers install scaffolding at a construction site in central Beijing, December 15, 2009. China will use tools including land-use policies and taxation to control property price rises, the government said on Monday, the latest indication of its concern that housing prices could rise too much if left unchecked.
  7. Workers install scaffolding at a construction site in central Beijing, December 15, 2009. China will use tools including land-use policies and taxation to control property price rises, the government said on Monday, the latest indication of its concern that housing prices could rise too much if left unchecked.
  8. NEW YORK - DECEMBER 15: Musician Robin Thicke attends the album release party at Butter on December 15, 2009 in New York City.
  9. Damaged vehicles are seen at the scene of a suicide car bomb attack in Kabul, Afghanistan on Tuesday, Dec. 15, 2009. A suicide car bomber struck a heavily guarded neighborhood Tuesday near the home of a former Afghan vice president and a hotel favored by Westerners, officials said.
  10. An Afghan police officer, center, asks for help at the scene of a suicide car bomb attack in Kabul, Afghanistan on Tuesday, Dec. 15, 2009. A suicide car bomber struck a heavily guarded neighborhood Tuesday near the home of a former Afghan vice president and a hotel favored by Westerners, officials said.
  11. NEW YORK - DECEMBER 15: Actress and singer Leighton Meester and musician Robin Thicke attend the album release party at Butter on December 15, 2009 in New York City.
  12. NEW YORK - DECEMBER 15: Musician Robin Thicke attends the album release party at Butter on December 15, 2009 in New York City.
  13. NEW YORK - DECEMBER 15: Musician Leighton Meester attends the album release party at Butter on December 15, 2009 in New York City.
  14. NEW YORK - DECEMBER 15: Musician John Legend attends the album release party at Butter on December 15, 2009 in New York City.
  15. NEW YORK - DECEMBER 15: Musician Robin Thicke attends the album release party at Butter on December 15, 2009 in New York City.
  16. People walk away from the site of a bomb blast in Kabul December 15, 2009. At least four civilians were killed on Tuesday by a suicide car bomb outside a hotel used by foreigners in Kabul's main diplomatic area and across the street from the home of a former vice president.
  17. A general view of a bomb blast site in Kabul December 15, 2009. At least four civilians were killed on Tuesday by a suicide car bomb outside a hotel used by foreigners in Kabul's main diplomatic area and across the street from the home of a former vice president.
  18. LG Electronics President and CTO Paik Woo-hyun (3rd R) wearing special glasses looks at his company's 3D TV during the company's 3D television strategy presentation at LG Electronics' R&D centre in Seoul December 15, 2009. LG Electronics, the world's No.2 TV brand by revenue, set an aggressive sales target for 3D televisions, aiming to build a leadership position in an emerging market where competition is set to heat up next year.