Flurry agrees that this transaction will force companies like Microsoft, Yahoo, eBay (which recently announced it had made $400 million from its mobile app), Amazon, and Adobe (which just reiterated its commitment to mobile via Omniture) to think about how to best take advantage of the mobile economy ... Advertising is one way, in which Google is specifically interested. There are also several other meaningful ways to engage with consumer through applications (e.g., sales of virtual goods), but it all starts with understanding user behavior through reliable data, around which companies like Flurry have built up significant competence.