Pryor said customers soon "got it" with the driver-focused, single-purpose buttons they found preferable to the BMW iDrive-like "multimedia interface" typically expected as the means to adjust the multitude of features and functions in today's luxury cars. "We put more effort into the interior of this car than any Porsche before" Pryor said. With Porsche pursuing just 20,000 sales worldwide and 20 percent to 30 percent of that figure targeted for the U.S. , the company doesn't need every man on the street to think the Panamera is beautiful. Full Article at Edmunds