He believes Tiger's marketing potential in Mainland China, especially for luxury brands, is "huge" -- if the advertiser can afford him. "The key thing about Tiger Woods in China is that he represents the little guy who defeated the conventional order or redefined the limits and possibilities ... It's the fact that he comes from the non-privileged class and that he has a very unconventional background and has succeeded as a global icon. And in that sense, there's a lot of projection that takes place -- projection of aspiration. He's not Yao Ming, because he's not as immediately accessible, but I think he can be a very, very big deal in China." Back at Sheshan International Golf Club on Thursday, 17-year-old Winson Tay, from Singapore, found Tiger. Full Article at ESPN