1. QUOTE from:
    Hot button: Newstalk 1010 CFRB tweaks name
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    Lori Beckstead, professor, School of Radio and Television Arts, Ryerson University "Those call letters are such an important piece of history, but I'm not even sure people know what they are losing. But you know, it seems like a general trend. CHFI is probably the last one still keeping its call letters. CFTR became 680 and even CBC calls itself 99.1 FM CBC Radio One." Andy Barrie, host of CBC Metro Morning and former CFRB host "It's kind of weird that they would do that ... Full Article at Toronto Star
    Those call letters are such an important piece of history, but I'm not even sure people know what they are losing. But you know, it seems like a general trend. CHFI is probably the last one still keeping its call letters. CFTR became 680 and even CBC calls itself 99.1 FM CBC Radio One.
    SOURCE: Toronto Star 2 months ago
All quotes from:
Hot button: Newstalk 1010 CFRB tweaks name
  1. It's kind of weird that they would do that ... I know what you mean when you say CFRB, but maybe they think Newstalk 1010 is more memorable.
    SOURCE: Toronto Star 2 months ago
  2. They need to replace their audience, and it makes sense to shoot for the younger crowd that haven't necessarily fixed on a brand name yet. It's the same with CBC, when everybody always get up in arms whenever it makes changes to its programming, but ultimately, you need to evolve to survive.
    SOURCE: Toronto Star 2 months ago
  3. It's a change, but it's the kind of change people understand – when you rebrand, you need to be clear about your focus. I think more people would be nostalgic when actually companies go – like CHUM, or Sam the Record Man.
    SOURCE: Toronto Star 2 months ago
  4. I think it's rather too bad. It's a part of Canadian radio broadcasting history. But times change, and I suppose what matters to one generation doesn't quite matter to the next.
    SOURCE: Toronto Star 2 months ago

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