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    "They could either send YouTube a notice saying 'Take down our copyrighted content,' or they could do what they did which was say, 'Okay, if it's Monty Python you want and if it's 'free' you want, we'll give it to you.'" So they created a Monty Python channel on YouTube and posted high-quality clips, encouraging those who wanted to see more to buy their DVDs. "Monty Python DVDs became the number two DVD on Amazon ... Their sales went up 23,000 percent. And free worked perfectly." "In effect, free is the advertising," Mason said. Full Article at CBS News
    Monty Python DVDs became the number two DVD on Amazon ... Their sales went up 23,000 percent. And free worked perfectly.
    Chris Anderson SOURCE: CBS News 1 month ago