1. QUOTE from:
    Digital Out-of-Home Ad Spend Triples
    View quote in context »
    Escalating gas prices, for example, prompted more consumers to utilize mass transit in 2008, creating expanded audiences for digital OOH advertising that reaches bus, train and subway riders. "This medium is too powerful not to breakout at some point in the next couple years because the secular trends driving its growth are not going away ... The industry's direction is still evolving, but the adoption of standard measurements and business practices will go a long way toward placing digital out-of-home in theregular media mix." The digital OOH media sector enables advertisers to engage target consumers in captive locations during their daily routines through video advertising networks, digital billboards and ambient ad platforms. Full Article at MarketingVOX - The Voice of Online Marketing
    This medium is too powerful not to breakout at some point in the next couple years because the secular trends driving its growth are not going away ... The industry's direction is still evolving, but the adoption of standard measurements and business practices will go a long way toward placing digital out-of-home in theregular media mix.
    SOURCE: MarketingVOX - The Voice of Online Marketing 13 months ago

Recent Photos From The Wire

  1. Israel's Prime Minister Benjamin Netanyahu attends the weekly cabinet meeting in Jerusalem Sunday, Dec. 6, 2009.
  2. Israel's Prime Minister Benjamin Netanyahu attends the weekly cabinet meeting in Jerusalem Sunday, Dec. 6, 2009.
  3. A hunter releases his golden eagle during an annual hunting competition in Chengelsy Gorge, some 150 km (93 miles) east of Almaty, December 5, 2009. When it snows on the steppes of eastern Kazakhstan, hunters saddle up and gallop off with eagles on their arms in search of prey. Many in Kazakhstan see eagle hunting as a symbol of their nation's nomadic past and a throwback to an oft-romanticised era before these steppes turned into a geopolitical battleground between competing regional powers Russia and China. Picture taken December 5.
  4. Members of the Japanese team celebrate after Japan beat Hong Kong in the men's rugby sevens gold medal match at the 5th East Asian Games in Hong Kong December 6, 2009.
  5. An investors looks at stock exchange information at the Dubai Financial Market December 6, 2009. Dubai's index gave up gains to return to the red as investors book immediate gains from its early rally, the first since the emirate asked to delay payments on billions of dollar of debt.
  6. Romanian Gypsy minority women exit a voting booth in Sintesti, Romania, Sunday, Dec. 6, 2009. Romanians vote in a presidential election runoff in which incumbent President Traian Basescu faces Social Democracy party candidate Mircea Geoana.
  7. Romanian Gypsy minority women exit a voting booth in Sintesti, Romania, Sunday, Dec. 6, 2009. Romanians vote in a presidential election runoff in which incumbent President Traian Basescu faces Social Democracy party candidate Mircea Geoana.
  8. Investors look at stock exchange information at the Dubai Financial Market December 6, 2009. Dubai's index gave up gains to return to the red as investors book immediate gains from its early rally, the first since the emirate asked to delay payments on billions of dollar of debt.
  9. Hunters ride with their eagles during an annual hunting competition in Chengelsy Gorge, some 150 km (93 miles) east of Almaty, December 5, 2009. When it snows on the steppes of eastern Kazakhstan, hunters saddle up and gallop off with eagles on their arms in search of prey. Many in Kazakhstan see eagle hunting as a symbol of their nation's nomadic past and a throwback to an oft-romanticised era before these steppes turned into a geopolitical battleground between competing regional powers Russia and China. Picture taken December 5.
  10. Israel's Prime Minister Benjamin Netanyahu attends the weekly cabinet meeting in Jerusalem December 6, 2009.
  11. TOKYO - DECEMBER 06: Ryo Ishikawa of Japan lines up a putt on the green of the 17th hole during the final round of the Nippon Series JT Cup at Tokyo Yomiuri Country Club on December 6, 2009 in Tokyo, Japan.
  12. Romania's incumbent President Traian Basescu speaks to the media after casting his vote in Bucharest, Romania, Sunday, Dec. 6, 2009. Romanians vote in a presidential election runoff in which Basescu faces Social Democracy party candidate Mircea Geoana.
  13. Pakistan volunteers carry a body of suspected militant, killed by security forces, for burial in Tamirgrah, the main town of Pakistan's Lower Dir district, Sunday, Dec. 6, 2009. Security forces killed eight alleged militants hiding in a house in the Maidan area in Lower Dir district, Maj. Suleman Hanif an army spokesman said. The soldiers recovered weapons including two rocket launchers and eight assault rifles.
  14. TOKYO - DECEMBER 06: Ryo Ishikawa of Japan hits a tee shot on the 9th hole during the final round of the Nippon Series JT Cup at Tokyo Yomiuri Country Club on December 6, 2009 in Tokyo, Japan.
  15. TOKYO - DECEMBER 06: Shigeki Maruyama of Japan plays an approach shot on the 17th hole during the final round of the Nippon Series JT Cup at Tokyo Yomiuri Country Club on December 6, 2009 in Tokyo, Japan.
  16. TOKYO - DECEMBER 06: Shigeki Maruyama of Japan celebrates with his caddie Nobuaki Sugisawa after winning the Nippon Series JT Cup at Tokyo Yomiuri Country Club on December 6, 2009 in Tokyo, Japan.
  17. TOKYO - DECEMBER 06: Kazuhiro Yamashita of Japan plays an approach shot on the 17th hole during the final round of the Nippon Series JT Cup at Tokyo Yomiuri Country Club on December 6, 2009 in Tokyo, Japan.
  18. TOKYO - DECEMBER 06: David Smail of New Zealand hits a tee shot on the 9th hole during the final round of the Nippon Series JT Cup at Tokyo Yomiuri Country Club on December 6, 2009 in Tokyo, Japan.