McDowell said that a partnership between the new team and a sponsor new to NASCAR plays into Baldwin's "grassroots" approach. "It’s a unique opportunity where we are starting at the grassroots level in the highest level of motorsports ... Tommy’s program is a brand new team this year, trying to make races and break into this sport. Wave Energy is a new product that is doing the same, that wants to be in motorsports, that wants to go after the other big players in the energy drink game, and Tommy wants to go after the big teams in NASCAR. So it’s a great fit of growing something together and doing it as a team." A statement from Jason Wolter, Vice President of Marketing for Wave Energy Drink, echoed Michael’s words. Full Article at Speedway Media