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    Meet the man who named ‘iMac’ and wrote Apple’s famous Think Different campaign
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    For everyone else, it’s about the money.'" Kahney reports, "In this exclusive interview, Segall talks about working with Steve Jobs, how Jobs initially hated the word 'iMac,' and the importance of the Think Different campaign to Apple." Read the full interview here. Full Article at MacDailyNews
    In this exclusive interview, Segall talks about working with Steve Jobs, how Jobs initially hated the word 'iMac,' and the importance of the Think Different campaign to Apple.
    SOURCE: MacDailyNews 3 weeks ago
All quotes from:
Meet the man who named ‘iMac’ and wrote Apple’s famous Think Different campaign
  1. Segall was still consulting for Apple until a couple of years ago when he started working for Dell. 'Dell and Apple: It's night and day,' Segall says. 'It's a transactional world Dell lives in. It’s all about numbers. Everything they say about Apple making products for themselves is true. Apple — it’s a...
    SOURCE: MacDailyNews 3 weeks ago
  2. 'I've put in 14 years working with Steve Jobs on both Apple and NeXT,' says Segall. 'I'm the author of the Think Different campaign and the guy who came up with the whole 'i' thing, starting with iMac.'
    SOURCE: MacDailyNews 3 weeks ago
  3. Meet Ken Segall — the man who dreamed up the name 'iMac' and wrote the famous Think Different campaign
    SOURCE: MacDailyNews 3 weeks ago
  4. Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day
    SOURCE: MacDailyNews 3 weeks ago

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  3. Inter Milan Argentine forward Diego Milito, left, celebrates with his teammate Argentine midfielder Esteban Cambiasso after scoring during a Serie A soccer match between Inter Milan and Fiorentina, at the San Siro stadium in Milan, Italy, Sunday, Nov.29, 2009. Inter won 1-0.
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