1. QUOTE from:
    Bloomberg's Radical Plan for BusinessWeek: Better Editorial
    View quote in context »
    It's also eyeing better circulation economics, a priority that too many magazine publishers have thrown overboard in the desperate hunt for ad dollars. "Right now the subscription price is $35 annually ... The Economist is $106. We've got to improve the product and make BusinessWeek a must-have." That's not to say Bloomberg will ignore the chance to sell ads across its newly combined products facing consumers. Full Article at Advertising Age
    Right now the subscription price is $35 annually ... The Economist is $106. We've got to improve the product and make BusinessWeek a must-have.
    – Daniel L. Doctoroff SOURCE: Advertising Age 1 month ago
All quotes from:
Bloomberg's Radical Plan for BusinessWeek: Better Editorial
  1. It's not an overnight project ... We think there is actually a niche for a weekly magazine dedicated to business with global reach. If you get that right, you'll get the kind of circulation you want and the kind of returns you're looking for.
    – Norman Pearlstine SOURCE: Advertising Age 1 month ago
  2. There's a lot of talent at BusinessWeek that can do that. But they have certainly been resource-constrained over the past few years because of the business model they've had.
    SOURCE: Advertising Age 1 month ago
  3. It begins with putting out a great magazine
    – Norman Pearlstine SOURCE: Advertising Age 1 month ago
  4. I don't think there's an immediate impact at all for advertisers ... But down the road there could be.
    SOURCE: Advertising Age 1 month ago
  5. The other opportunity exists online, where between the two sites, Bloomberg.com and BusinessWeek.com, we'll have roughly 8 million uniques, which are more than any other non-portal business and financial site ... Interestingly they have virtually no overlap in terms of advertisers and relatively little ...
    – Daniel L. Doctoroff SOURCE: Advertising Age 1 month ago
  6. Ultimately the way we think you get to profitability is by having an improved product, which our resources enable us to help provide, that fundamentally both online and in print is more attractive to readers, viewers and advertisers
    SOURCE: Advertising Age 1 month ago
  7. We think that given the global reach and assets available to us at Bloomberg, combined with BusinessWeek, we can just put out a great magazine ... If we do that, we will be rewarded with consumer demand and advertising will follow.
    – Norman Pearlstine SOURCE: Advertising Age 1 month ago

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